Year: 2025
Type: article
Study design: Observational Study
Abstract: Quick Commerce (Q-Commerce) has emerged as a revolutionary retail model, offering delivery of groceries, daily essentials, and food items within minutes.This study aims to explore consumer intention and behavior patterns related to Q-Commerce platforms.Based on a sample of 100 urban consumers aged 18-45, the research focuses on three core objectives: understanding the key factors influencing Q-Commerce usage, evaluating consumer satisfaction, and identifying challenges and future opportunities for the industry.Data analysis revealed that convenience, speed of delivery, and app usability are the most influential factors driving user adoption.While overall satisfaction is high, concerns related to pricing, customer service, and environmental impact were also noted.The study suggests strategic improvements such as loyalty programs, better customer support, and eco-friendly practices to enhance long-term user engagement.These insights are valuable for Q-Commerce platforms looking to optimize services and adapt to the evolving demands of modern consumers.
Authors: Krithika. M, Dr. Thomas George, Dr. Anoop K. K
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410339246