Territorial marketing as a key element of socio-economic development and strengthening the investment attractiveness of the Samara region
Year: 2025
Type: article
Abstract: The article examines the role of territorial marketing in increasing the investment attractiveness and socio-economic development of regions using the Samara Region as an example. The key economic indicators of the region are analyzed, including the dynamics of investment in fixed assets, the development of small and medium-sized businesses, and the impact of marketing strategies on economic growth. The tools of territorial marketing, such as the creation of special economic zones (SEZ), territories of advanced socio-economic development (TOSER), the formation of an investment brand of the region and the development of infrastructure, are considered. The main factors influencing the investment attractiveness of the region are presented and the effectiveness of the implemented marketing initiatives, such as the activities of the Togliatti SEZ and the Chapayevsk TOSER, in attracting investors and creating jobs is assessed. In conclusion, recommendations are offered for further improvement of territorial marketing, including the development of investor support infrastructure and strengthening of marketing campaigns. The research methods were the collection and analysis of statistical data, comparative analysis and case stages.
Author: Anastasiya V. Yuklasova
Institution: Samara National Research University
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410380809