Work

Marketing intelligence for intelligent marketing: a comprehensive definition and framework

Year: 2025

Type: article

Source: Journal of Advances in Management Research

DOI: 10.1108/jamr-02-2024-0040

Authors: Sushant Kumar Vishnoi, Smriti Mathur, Sanjeev Sharma

Institutions: IMS Ghaziabad, Christ University

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410411528

FWCI: 0.895

Cites: 77

Cited by: 1

Related to: 10