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Analysis of the Influence of E-Service Quality, E-Satisfaction and E-Trust on E-Customer Loyalty among BRImo Mobile Banking Users in Mataram City

Year: 2024

Type: article

Abstract: The rationale behind this study is to examine the impact of e-service quality, e-satisfaction, and e-trust on BRImo mobile banking users' customer loyalty. Purposive sampling is the sampling strategy used in this quantitative study. The primary data used in this study were gathered from 100 respondents via questionnaires. This investigation implemented multiple linear regression techniques featuring SPSS 26 as the data analysis tool. The study findings suggest that e-service quality has no own impact on the e-customer loyalty of BRImo mobile banking users, whereas e-satisfaction and e-trust have a noteworthy and favorable effect on customer loyalty

Source: International Journal of Business and Quality Research

DOI: 10.63922/ijbqr.v2i04.1252

Authors: Baiq Marlia Apriyani, Bambang Bambang

Institution: University of Mataram

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4410423217

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