Year: 2025
Type: article
Study design: Systematic Review
Abstract: Fintech lending applications is currently growing very rapidly, and shows a fairly high risk of default, especially among millennials. Based on these conditions, it is necessary to carry out research related to designing research models that answer research problems related to increasing the use of fintech lending applications among millennials. This research is qualitative using a systematic review theory approach. The data used are research articles that are relevant to the topics discussed by researchers with a total of 50 articles from various research journals. The results of the research recommend a research model with technology acceptance model variables, promotional programs in the form of live streaming promotions and discounts, e-WOM, service reliability, family influence and government influence.
Authors: Wisnu Yuwono, Juviyanty, Ferdinand Nainggolan
Institution: International University of Batam
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410423239