Work

Leveraging Social Media for Crowdfunding: Strategies to Boost Engagement and Ensure Success

Year: 2025

Type: article

Abstract: ABSTRACT This research paper on Crowdfunding has revolutionized by allowing artists, business owners, and charitable causes to obtain funds directly from the general public, crowdfunding has completely transformed contemporary fundraising. Social media is now an essential tool for increasing the reach and efficacy of campaigns as digital platforms grow. With an emphasis on how strategies like narrative, influencer engagement, targeted advertising, and community building affect donor behaviors, this study examines the strategic role of social media in promoting crowdfunding success. Keywords: Crowdfunding, Social Media Marketing, Digital Fundraising, Audience Engagement, Online Campaign Strategies, Influencer Marketing, Content Marketing, Participatory Finance.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem48150

Authors: author, VISHWAJEET KUMAR SINGH

Institution: Galgotias University

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4410464139

FWCI:

Cites:

Cited by:

Related to: 10