INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING
Year: 2025
Type: article
Source: Marketing Education Review
Authors: Michael Rodriguez, Kevin J. Trainor
Institutions: East Carolina University, Marquette University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W4410466790