Promise or peril? Sentiments shaping the adoption of Generative Artificial Intelligence in Human Resource Management
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the perceptions and sentiments of Human Resource (HR) Management professionals regarding the adoption and application of Generative AI (GenAI) technologies. Findings reveal that individual and organizational factors significantly influence HR professionals’ attitudes toward GenAI and their behaviours when utilizing these tools. Exposure to GenAI tools fosters an appreciation for their potential, particularly in automating routine tasks and enabling a shift toward more human-centric, value-added activities such as employee engagement, strategic talent management, and personalized employee experiences. However, skills deficits and organizational barriers, including data security and ethical use concerns, remain significant challenges to sustained adoption. While exposure to GenAI tools builds confidence, a lack of organizational support and opportunities to practice using these tools limits their integration into daily HR practices. The study highlights the critical need for robust governance frameworks, clear guidelines, and hands-on opportunities to build technical competence and confidence in AI utilization. Addressing these systemic issues is essential for enabling HR professionals to fully leverage the transformative potential of GenAI and contribute to more impactful and human-centred HR practices.
Source: EWOP in Practice
Authors: Marna van der Merwe, Dieter Veldsman
Language: English
Topic: AI and HR Technologies
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410470853