Work

Strategic CSR: investigating the ripple effect of corporate social responsibility on perceived marketing performance through corporate image and reputation

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2025.2508706

Authors: Ransome Bawack, Jean Robert Kala Kamdjoug, Paul Marlène Agnia Nkolo, Emilie Bonhoure, Solène Ouallet

Institutions: Audencia Business School, ESSCA School of Management, Catholic University of Central Africa, Kedge Business School

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410487153

FWCI: 2.712

Cites: 52

Cited by: 3

Related to: 10