Year: 2025
Type: article
Abstract: In the current people's life rhythm is getting faster and faster, for the patience of new things is getting less and less, more and more network platforms appear, more and more film and television works began to use the network platform, to promote their new works, to attract the audience, to get ratings, film and television dramas have become the core resources of the platform to compete for the users and traffic, the price of the copyright year by year, the head of the drama series are also being competed for in turn. Meanwhile, in the era of rapid network communication, good reputation film and television work will also be spread quickly, and people will pass on to people more quickly, and at the same time can establish better audience dependence and trust. This paper discusses the word-of-mouth marketing analysis of the promotion of explosive drama series, and draws a conclusion by analyzing the promotion strength, delivery area, final box office and ratings of various online platforms. In the case of relatively good quality, we can greatly increase the influence and ratings through better publicity, while increasing the dependence of the audience.
Author: Xinyue Tan
Institution: University of Birmingham
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410508992