Work

Customer adoption of artificial intelligence in healthcare: An empirical investigation based on multiple samples

Year: 2025

Type: article

Study design: Observational Study

Source: Health Marketing Quarterly

DOI: 10.1080/07359683.2025.2504811

Authors: Ajay Kumar, Daruri Venkata Srinivas Kumar, R. U. Megha

Institution: University of Hyderabad

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4410517040

FWCI: 2.079

Cites: 40

Cited by: 2

Related to: 10