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Customer service experience in extended reality: a multi-method literature review

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Year: 2025
Type: article
Study design: Systematic Review
Source: Journal of Services Marketing
DOI: 10.1108/jsm-09-2024-0495
Authors: Omkar Dastane, Shalini Aggarwal, Suchita Jha, Eugene Cheng-Xi Aw
Institutions: Monash University, Chandigarh University, Symbiosis International University, UCSI University, City University of Macau
Language: English

Topic: Customer Service Quality and Loyalty
Subfield: Organizational Behavior and Human Resource Management
Field: Business, Management and Accounting
Domain: Social Sciences

Open Access status: closed
OpenAlex ID: W4410525968
FWCI: 13.13
Cites: 66
Cited by: 10
Related to: 10
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