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Leveraging the potential of AI-driven communication: Lessons learned from Goodyear, SAP & Clariant

Year: 2025

Type: article

Abstract: The rise of AI-driven tools is reshaping corporate communication, offering new opportunities to improve efficiency, effectiveness, and strategic impact. What does this mean for global companies? And how can communication leaders provide direction? Three seasoned Chief Communication Officers – Laura Duda, Monika Schaller, and Kai Rolker – share their insights on the evolving role of AI at Goodyear, SAP, and Clariant. They discuss their strategic approaches, the progress they’ve made, and the most promising use cases. They also address key challenges: from overcoming resistance and developing the necessary competencies to managing changes in professional roles.

Source: Corporate Communication Review

DOI: 10.63904/ccr.v1i1.12

Authors: Laura Duda, Monika Schaller, Kai Rolker

Institutions: Goodyear (United States), Systems, Applications & Products in Data Processing (Germany), Clariant (Germany), Clariant (United States), Clariant (Switzerland)

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4410544441

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