Year: 2025
Type: article
Abstract: How can the strategic direction for an organization’s overall development be supported and communicated if planning, and even strategies, are no longer sufficient options? The answer lies in narratives and strategic improvisation. In this article, new and old ideas about communication and management are integrated into a framework rooted in the humanities and fine arts. The result is a new conceptual mindset for corporate communication which argues that jazz music, narrative theory, and improvisational theatre have more to offer to the development of organizations than traditional managerial models.
Source: Corporate Communication Review
DOI: 10.63904/ccr.v1i1.5
Institutions: Lund University, Stockholm School of Economics
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410544444