Work

The Marketing Strategy of Tourist Destination: Increasing Tourist Satisfaction and Loyalty, Influence Tourist Atraction, Sustainability of Coastal Biodiversity and Service Quality in Pandawa Beach, South Kuta, Bali

Year: 2025

Type: article

Abstract: Pandawa Beach has been developed as a tourist destination in Bali. This study aims to build a proper marketing strategy for Pandawa Beach in order to increase tourist satisfaction and loyalty and also preserve the sustainability of its biodiversity. The results show that as a tourist destination, Pandawa Beach eco-tourism, biophysical quality, and service quality significantly gave positive influence to tourist satisfaction and loyalty.

Source: Journal of Economics Finance and Management Studies

DOI: 10.47191/jefms/v8-i5-37

Authors: Universitas Mahasaraswati Denpasar, Anak Agung Putu Agung

Institution: Universitas Mahasaraswati Denpasar

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Life on land

Open Access status: diamond

OpenAlex ID: W4410587464