Social Marketing Planning Online Consultation Special for “Kooliner” Teenagers Via Whats App Doc at Air Putih Health Center
Year: 2025
Type: article
Abstract: The Importance of Marriage Age Maturation to provide understanding and awareness to adolescents to be able to plan a family, consider aspects related to household life and support quality births. The purpose of this activity is to increase adolescent knowledge and awareness of the importance of PUP and improve the quality of life of adolescents. Adolescents in the Air Putih Health Center Area have never received socialization related to PUP, adolescents also tend to have negative attitudes due to the lack of knowledge related to maturing age, maturity and mentality towards marriage. Consultation refers to the word exchange of ideas to get conclusions, both advice and suggestions, and to changes in adolescent behavior to be able to prevent themselves from getting married early into a social marketing product. The implementation of this empowerment uses the Social Marketing method. The results of this activity include adolescents being very interested in the "Kooliner" service, also increasing adolescent knowledge and awareness and promoting effective communication skills.
Authors: Jurusan Kebidanan Politeknik Kesehatan Kementerian Kesehatan Kalimantan Timur, Ratna Wati, Dyah Rahmawati, Departemen Promosi Kesehatan Fakultas Kesehatan Masyarakat Universitas Mulawarman, Khumairotul Zahro Al-Ahmadi, Departemen Promosi Kesehatan Fakultas Kesehatan Masyarakat Universitas Mulawarman, Nur Rohmah, Departemen Promosi Kesehatan Fakultas Kesehatan Masyarakat Universitas Mulawarman, Annisa Nurrachmawati, Departemen Promosi Kesehatan Fakultas Kesehatan Masyarakat Universitas Mulawarman
Institution: Mulawarman University
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: hybrid
OpenAlex ID: W4410588168