Year: 2025
Type: article
Abstract: Media ecology theory offers a vital lens for understanding the complex relationships between media, social movements, and activism. This article examines how different levels of engagement—from superficial references to deep theoretical applications—have shaped MovAct studies. It explores four ecological traditions: medium theory, information ecology, communicative ecologies, and approaches inspired by Guattari and Fuller, all emphasizing technological materiality and communicative interconnectedness. It analyzes key contributions (overcoming online/offline dualism, stressing old media, critiquing corporate platforms) and areas of disagreement, and advocates a flexible, “impure” understanding of evolving media ecologies and activist practices.
Source: Matrizes
Author: Emiliano Treré
Institution: Universitat de València
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410600898