Year: 2025
Type: article
Study design: Observational Study
Abstract: Enhancing destination competitiveness is a critical long-term strategy for sustainable tourism development. This study evaluates the factors influencing the competitiveness of tourist destinations in Hoi An City, Quang Nam Province, which is known for its rich and attractive tourism resources. The study employs the Exploratory Factor Analysis (EFA) model, analyzing 7 groups of factors and 64 associated criteria: (1) Core resources and attractions, (2) Tourism services, (3) Tourism infrastructure, (4) Supporting and conditioning factors, (5) Policies, planning, and tourism development, (6) Destination management, and (7) Demand. Data were collected through surveys and interviews with 320 visitors to Hoi An, revealing varying impacts across factors, with the highest factor loading recorded at 0.788. The study offers policy recommendations for authorities, managers, and communities to enhance Hoi An’s tourism competitiveness.
Source: Tạp chí Khoa học
Authors: Thi Hong Nguyen, My Dung Le, Phú Thắng Nguyễn
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410602152