Year: 2025
Type: conference-paper
Study design: Observational Study
Abstract: Effective internal communication plays a crucial role in fostering organizational commitment, which is essential for the long-term success and sustainability of any organization. This study investigates the relationship between communication satisfaction factors and organizational commitment, focusing on the influence of communication satisfaction in various organizational settings. A survey was conducted among 197 employees across different industries, utilizing the Communication Satisfaction Questionnaire (CSQ) and the Organizational Commitment Instrument (OCI) to measure key factors. The results of Corelation analysis indicate a significant positive correlation between overall communication satisfaction and organizational commitment, with communication climate, feedback, and media quality emerging as the most influential factors. The Stepwise Multiple Regression Analysis proved that horizontal communication and media quality are the strongest predictors of organizational commitment. These findings suggest that organizations can enhance employee engagement and retention by improving communication satisfaction, particularly through effective feedback mechanisms and fostering a supportive communication environment.
DOI: 10.5937/imcsm25455v
Institution: University of Belgrade
Language: English
Subfield: Human Factors and Ergonomics
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Awards: G182079261, G4381850145
OpenAlex ID: W4410619830