From TikTok Note Me to the Communication of Traditional Culture: Cultural Negotiation and Value Reconstruction under the Logic of Entertainment
Year: 2025
Type: article
Abstract: Taking the phenomenon of "TikTok Note Me" as a point of entry, this study examines the viability of traditional culture within the short video ecosystem and the process of its value reconstruction. Combining literature review with specific case analysis, this paper investigates how communication subjects adjust their behavioral patterns and cultural expression strategies under the dual regulation of algorithmic recommendation mechanisms and media logic. The analysis reveals that short video platforms drive the communication of traditional culture toward significant entertainment-oriented and individualized characteristics. Driven by the "laws of traffic," cultural values are undergoing a dynamic cycle of deconstruction and reorganization. Communicators must not only cater to the aesthetic preferences of the audience but also strive to maintain the core of the culture, thereby adapting to living inheritance within this new logic and field. By interpreting the tension between platform media logic and traditional cultural values, this study reveals the evolutionary trajectory of cultural communication mechanisms in the context of short videos, providing a theoretical perspective and realistic reference with greater explanatory power for understanding cultural communication practices in the new media era.
Authors: Xu Wang, Ruicheng Yan
Institutions: City University of Macau, Wuhan University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4410619965