Work

Msme Success Is Reviewed From Creativity and Social Media Users

Year: 2025

Type: article

Abstract: This research aims to analyze how creativity and social media users influence the success of MSMEs. The population in this study was 125 MSMEs and all of them were sampled in this study using saturated sampling techniques. The analysis technique used is multiple linear regression. The research results show that creativity has a positive and significant effect on the success of MSMEs with a value of (5.394 > 1.979) and a Sig. (0.000 < 0.05). Social media users have a positive and significant influence on the success of MSMEs with a value of (3.801 > 1.979) and a Sig value. (0.000 < 0.05). Simultaneously shows that creativity and social media users have a significant influence on the success of MSMEs in Kel. Harjosari I, Kec. Medan Amplas with Fcount > Ftable value (18.068 > 3.070) or sig F < 5% (0.000 < 0.05).

Source: Jurnal Akuntansi Manajemen dan Ilmu Ekonomi (Jasmien)

DOI: 10.54209/jasmien.v5i03.1252

Authors: Enjel Lina Yanti Napitupulu, Tapi Rondang Ni Bulan, Teguh Setiawan

Institution: Universitas Harapan Medan

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4410622208

FWCI:

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