Year: 2025
Type: conference-paper
Abstract: Reinforcement learning has been widely applied in automated bidding. Traditional approaches model bidding as a Markov Decision Process (MDP). Recently, some studies have explored using generative reinforcement learning methods to address long-term dependency issues in bidding environments. Although effective, these methods typically rely on supervised learning approaches, which are vulnerable to low data quality due to the amount of sub-optimal bids and low probability rewards resulting from the low click and conversion rates. Unfortunately, few studies have addressed these challenges. In this paper, we formalize the automated bidding as a sequence decision-making problem and propose a novel Expert-guided Bag Reward Transformer (EBaReT) to address concerns related to data quality and uncertainty rewards. Specifically, to tackle data quality issues, we generate a set of expert trajectories to serve as supplementary data in the training process and employ a Positive-Unlabeled (PU) learning-based discriminator to identify expert transitions. To ensure the decision also meets the expert level, we further design a novel expert-guided inference strategy. Moreover, to mitigate the uncertainty of rewards, we consider the transitions within a certain period as a ''bag'' and carefully design a reward function that leads to a smoother acquisition of rewards. Extensive experiments demonstrate that our model achieves superior performance compared to state-of-the-art bidding methods.
Authors: Kaiyuan Li, Pengyu Wang, Yunshan Peng, Pengjia Yuan, Yanxiang Zeng, Rui Xiang, Yanhua Cheng, Xialong Liu, Peng Jiang
Institution: Kuaishou (China)
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
OpenAlex ID: W4410636998