Work

Sustainable e-commerce strategy as an alternative to preserve indigenous crafts

Year: 2025

Type: article

Abstract: Due to the limitations of handicraft trade in indigenous communities, we propose an e-commerce strategy as an alternative for preservation. The research adopted an ethnographic approach focused on understanding the economic dynamics of handicraft trade in four Shawi indigenous communities in the Peruvian Amazon. The e-commerce strategy is based on four fundamental pillars: brand, product, team, and marketing. Each pillar includes components that must be developed in a structured and coordinated manner to ensure the sustainability of the marketing process of indigenous handicrafts. The study presents an innovative approach by proposing a sustainable e-commerce strategy specifically designed for indigenous handicrafts.

Source: Data & Metadata

DOI: 10.56294/dm2025844

Authors: José Seijas-Díaz, Karla Martell-Alfaro, John Ruiz-Cueva, Angélica Sanchez-Castro, Enrique Barbachán-Ruales, Roberto Sánchez-Colina

Institutions: Universidad Nacional Autónoma de Alto Amazonas, Universidad Nacional de San Martín, National University of Education Enrique Guzmán y Valle

Language: English

Topic: Indigenous Studies in Latin America

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4410693225

FWCI:

Cites: 19

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Related to: 10