Year: 2025
Type: article
Abstract: The current emphasis on festival activities is increasing, but during this period, people may lose interest in news, reducing the efficiency and speed of news dissemination in festival activities. In the context of media convergence, promoting the dissemination of festival culture can increase the influence of traditional Chinese culture. Through systematic analysis of mainstream media practices, this study reveals three core challenges: superficial cultural connotation exploration causing homogenized content, monotonous reporting formats lacking interactive innovation, and excessive commercialization eroding spiritual values. The results indicate that 78% of sampled festival reports prioritized commercial narratives over cultural depth, while 62% relied on repetitive text-based formats, leading to a 34% decline in audience engagement during major festivals. To address these issues, we propose a hierarchical strategy system integrating authenticity-driven content reconstruction with modern narrative techniques. Specifically, establishing a "video+news" fusion model enhances multi-sensory experiences, achieving a 28% increase in cross-platform interaction rates in pilot cases. Meanwhile, optimizing multi-channel collaborative networks through algorithm-driven distribution improves cultural penetration by 19% in youth demographics. By balancing economic and cultural ecosystems and leveraging three-dimensional communication platforms, this approach effectively enhances national identity construction and international image shaping. The findings provide actionable insights for innovating festival news dissemination, emphasizing that cultural authenticity restoration and technological empowerment are pivotal to revitalizing traditional festivals in the digital era
Authors: Wenxiao Shen, Qianci Wang
Institution: Henan University of Technology
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410695525