Optimization of sales channels through AI-driven CRM: Smart data analysis for better retail management
Year: 2025
Type: conference-paper
Abstract: This research paper examines the integration of artificial intelligence into Customer Relationship Management (CRM) systems to optimize sales channels in the retail sector. By leveraging smart data analysis and sophisticated machine learning techniques, the study demonstrates how dynamic pricing, efficient inventory management, and targeted customer segmentation can be enhanced to drive operational efficiency and improve overall customer satisfaction. A simulated case study based on synthetic data illustrates the practical implementation of these AI-driven strategies, showcasing measurable improvements in sales and customer engagement. Additionally, the research highlights the importance of aligning technological advancements with ethical considerations, as it addresses critical issues related to data privacy and algorithmic fairness. These discussions emphasize the necessity for retailers to adopt robust ethical frameworks while implementing AI solutions. By providing actionable insights and recommendations, this paper aims to guide retail professionals on effectively harnessing AI to transform their CRM systems and maintain a competitive edge in the rapidly evolving marketplace.
DOI: 10.5937/imcsm25700b
Authors: Ankica Borota-Tišma, Draga Tišma
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
OpenAlex ID: W4410697187