Work

From static to smart: AI-generated dynamic scales for contextual marketing measurement

Year: 2025

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-03-2025-0155

Authors: Volker Kuppelwieser, Mark S. Rosenbaum

Institutions: NEOMA Business School, Citadel

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410698525

FWCI: 8.976

Cites: 36

Cited by: 7

Related to: 10