Work

The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0001

Authors: Yi Cui, Xinyu Yao, Dan Zhao, Jie Li

Institutions: Communication University of China, Hangzhou Dianzi University Information Engineering School, Hangzhou Dianzi University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410699722

FWCI: 3.058

Cites: 46

Cited by: 3

Related to: 10