Year: 2025
Type: article
Abstract: B a c k g r o u n d. The development of the creative economy is an urgent problem today, which is closely related to the trade in digital goods and services. This topic is of particular importance for Ukraine due to the physical destruction of assets caused by the military actions of the Russian Federation, and due to the formation of a single digital market of the European Union. There is a need to study the theoretical aspects of the modern nature of trade in digital goods and services. The pressing requirement of the time is to outline the role of trade in digital goods and services, and the corresponding benefits and risks for the development of the creative economy. M e t h o d s . The methods of generalization, analysis and synthesis were used to study the theoretical foundations of trade in digital goods and services. The methods of logical analysis, series of dynamics and the graphic method were used in the analysis of statistical information regarding the sale of digital goods and services. The advantages and risks of digitization of the creative economy are defined and highlighted by the method of detailing. R e s u l t s . Approaches to defining the categories "digital product" and "digital service" are grouped and analyzed according to their structure, and definitions that fully reflect the studied categories are proposed. It is noted that currently the key forms of trade in digital goods and services are direct sales, advertising and subscription forms, and their key features are defined. The mechanisms of the influence of trade in digital goods and services on the creative economy are considered: in the example of the field of sound recording publishing, we observe a significant increase in revenues after 2015, along with a parallel increase in the share of trade in digital goods and services, which as of 2023 generated 70 % of revenues from the sale of music records . The corresponding advantages and risks of digitization of the creative economy are formulated. C o n c l u s i o n s . The study contributes to a more complete understanding of the trade of digital goods and services in modern conditions,and creates a theoretical basis for further research on digital distribution. The results can be useful for scientists, employees of specialized bodies of executive and legislative power, managers of e-commerce enterprises, and employees of the creative industry.
Authors: Halyna KUPALOVA, Yevhenii OLESHKO
Institution: Taras Shevchenko National University of Kyiv
Language: English
Subfield: Urban Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410707276