The digital interface effect: how mobile augmented reality (MAR) app quality shape purchase decisions
Year: 2025
Type: article
Study design: Observational Study
Authors: Umayal Palaniappan, Angelin Vilma G, D Booshnam
Institution: Great Lakes Institute of Management
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4410714282