Work

Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development

Year: 2025

Type: article

Abstract: This study developed the main component of a cross-cultural corporate identity curriculum model using a quantitative Delphi Fuzzy method with a seven-point Likert scale. Data analysis involved Triangular Fuzzy Numbers and Fuzzy Evaluation. The analysis revealed that curriculum components had a threshold value of less than 0.2, with expert agreement exceeding 75% and α-max values over 0.5. The results indicated a strong consensus among experts on the curriculum's components, including objectives, content, teaching methods, learning activities, and evaluation. The findings indicate that the main component of a cross-cultural corporate identity curriculum model is applicable in technical and design fields.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi30.6874

Authors: Nik Narimah Nik Abdullah, Nurfaradilla Mohamad Nasri, Mohd Fauzi Harun, Juritah Misman

Institutions: Universiti Teknologi MARA, National University of Malaysia, Sultan Idris Education University

Language: English

Topic: Delphi Technique in Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

Funders: Universiti Kebangsaan Malaysia, Universiti Teknologi MARA