Work

Relationship between Political Informativeness, Satire, Credibility, and Interactivity towards Attitudes of Young Voters’ Voting Decision

Year: 2025

Type: article

Abstract: This study examines the relationship between the characteristics of online political campaigns and the attitudes and decisions of young voters. This study involved 330 young Malaysian voters in total. The sample, primarily Malay women aged 18 to 30 with diploma-level education, shows significant interaction with online political campaigns. People perceive these campaigns as highly informative, credible, and interactive, which significantly influences their voting decisions. Additionally, political satire within these campaigns enhances voter engagement. The significantly positive correlations observed suggest that digital platforms are increasingly central to political participation, highlighting their crucial role in defining future electoral strategies in Malaysia.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi30.6872

Authors: Zuliani Mohd Azni, Mohd Sufiean Hassan, Fatimah Yazmin Yahaya, Noor Afzaliza Nazira Ibrahim

Institution: Universiti Teknologi MARA

Language: English

Topic: Social Media and Politics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

Funder: Universiti Teknologi MARA