Work

Transformation of the Advertising Industry: Big Data and AI Make a Case for a Revised Advertising Curriculum

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Advertising Education

DOI: 10.1177/10980482251345467

Authors: Pooja Iyer, Laura F. Bright

Institutions: University of Colorado Boulder, The University of Texas at Austin

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4410734855

FWCI: 3.594

Cites: 29

Cited by: 3

Related to: 10