Morphological Comparison Between Two Model Groups of the Same Product Family Belonging to Different Price Levels
Year: 2025
Type: conference-paper
Abstract: The relationship between aesthetically pleasing product forms and their sales success has long been analysed in industrial design. However, the link between product form and market positioning has attracted less attention
Authors: Miguel Ángel Artacho-Ramírez, Xiangyu Zou, Elena Mulet-Escrig, José Manuel Arrufat-Álvarez
Institutions: Universitat Politècnica de València, Universitat Jaume I
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4410744758