Year: 2025
Type: article
Study design: Systematic Review
Abstract: The rapid integration of artificial intelligence (AI) into marketing strategies has amplified ethical concerns, particularly in consumer targeting. While AI enhances personalization and efficiency, gaps persist between technological capabilities and ethical frameworks. This paper examines ethical challenges—including algorithmic bias, privacy violations, transparency deficits, and accountability gaps in AI-driven consumer targeting. Through a systematic literature review, it identifies critical research gaps, such as the absence of standardized ethical frameworks, regulatory lag, and insufficient consumer-centric studies. The study proposes actionable recommendations for bridging these gaps, emphasizing cross-disciplinary collaboration, dynamic governance models, and consumer empowerment.
DOI: 10.55041/ijsrem48757
Author: ABHISHEK KUMAR
Institution: Galgotias University
Language: English
Subfield: Safety Research
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410744773