Impact of relative price on airline revenues
Year: 2025
Type: article
Abstract: • Relative pricing impacts airline revenue, with market share as a key moderator. • Higher market share strengthens price signals and supports premium pricing. • Revenue gains from relative pricing depend on market competition intensity. • Findings provide practical insights for optimising airline pricing strategies.
Source: Annals of Tourism Research
Institutions: Jeju National University, University of Surrey
Language: English
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $4,060
OpenAlex ID: W4410771561
