Work

Research on the Role Positioning and Influence of New Media Anchors in Cross-Cultural Context

Year: 2025

Type: article

Abstract: This article discusses the role and influence of new media anchors in cross-cultural contexts, and analyzes their role in international communication and their impact on audiences. Combined with specific cases, the article explains how new media anchors can enhance the effect of cross-cultural communication through language, cultural adaptation, communication strategy and algorithmic mechanism, and discusses their social responsibility and development trend. The study shows that new media anchors play an important role in shaping international public opinion and promoting cultural mutual understanding, but also face challenges such as cultural misinterpretation and identity.

Source: Journal of Education Humanities and Social Sciences

DOI: 10.54097/z71a2s71

Author: Yingge Wu

Institution: Beijing Film Academy

Language: English

Topic: Media and Digital Communication

Subfield: Computer Networks and Communications

Field: Computer Science

Domain: Physical Sciences

Open Access status: diamond

OpenAlex ID: W4410774241

FWCI:

Cites: 2

Cited by:

Related to: 10