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Investigating Customer Involvement, Customer Engagement Dimensions, and Customer Loyalty in the Smartphone Industry: a Social Exchange Theory Perspective

Year: 2025

Type: article

Source: International Journal of Bibliometrics in Business and Management

DOI: 10.1504/ijbbm.2025.10071542

Authors: Savita Ubba, Pinki Rani

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410823323

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