Work

Microsign: purpose-driven branding

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-08-2024-0356

Authors: Ramzan Sama, Niranjan Rajpurohit, Viral Tolia

Institutions: Jaipuria Institute of Management, National Law University Jodhpur, Marwadi University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4410830558

FWCI:

Cites: 5

Cited by:

Related to: 10