The role of artificial intelligence in supporting agile human resource management: A study at Zain Iraq telecommunications company
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the role of artificial intelligence in supporting agile human resource management functions through an applied study at Zain Iraq Telecommunications Company. The study adopted a descriptive-analytical approach, utilizing a questionnaire distributed to a purposive sample of 64 employees at Zain Iraq. Data were analyzed using the SPSS software. Significant relationship was found with artificial intelligence demands and agile human resource practices. Additionally, the research indicated that AI has a substantial effect on HR agility. It also highlighted shortcomings in technological equipment and compensation mechanisms, issues that need to be addressed. The research suggests investment in AI infrastructure, improvement in digital governance, and development of appropriate compensation and incentive mechanism in line with the requirements of agile management, so as to achieve flexible and perishable performance in workplace.
Authors: Omar Abdul Wahid Al-Maamouri, Muhammad Jumaa Alwan, Sorour Abdul Karim Abdul Latif
Language: English
Topic: AI and HR Technologies
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410835499