Year: 2025
Type: article
Study design: Observational Study
Abstract: The responsibility for ensuring more sustainable business practices falls heavily on corporate social responsibility due to the unwillingness or inability of governments to enforce stricter regulations on organisations that operate globally.Organisations must adhere to various rules and regulations to promote the longevity and resilience of businesses.Since distinct generations in the workplace coexist, they have different perspectives and expectations regarding corporate social responsibility.Based on Caroll's and generational theories, the study examined the effect of age on corporate social responsibility practices in a telecommunication company in Cameroon.A self-administered questionnaire was employed to gather data from a sample of 298 employees, chosen from a total of 470 through a simple random sampling method.The analysis of variance was employed to determine whether there are significant differences in the means of CSR dimensions across different age groups.The results revealed that age directly affected training and wellness, ethical and legal dimensions of corporate social responsibility.Therefore, the study recommends that managers foster an inclusive and collaborative environment that encourages cross-generational knowledge sharing and collaboration through mentorship programs, intergenerational task forces, and open communication channels for CSR disclosure.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410845897