Enhancing Physician Engagement in Pain Management - A Digital Case Study on Aceclofenac + Paracetamol Education via Omnichannel Campaigning
Year: 2025
Type: article
Abstract: This case study explores the design, execution, and outcomes of a multi-format, digital-first campaign targeted at general physicians across India. The campaign was centered around the therapeutic use and clinical relevance of aceclofenac combined with paracetamol, a commonly prescribed combination for musculoskeletal pain. With over 1.8 million impressions and a click-through rate (CTR) of 13%, the campaign exemplified best practices in omnichannel healthcare professional (HCP) engagement. We evaluate its structure, content delivery mechanisms, and region-specific analytics to offer insights into future digital medical communication
Author: Asma Shaikh
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410898335