The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation
Year: 2025
Type: article
Abstract: In the wave of globalization, as an emerging form of visual communication, MG animation needs to integrate into the international aesthetic system while carrying the core of local culture. This paper analyzes the dual dilemmas of MG animation in cultural expression - the weakening of local cultural symbols and the convergence of global aesthetics, and proposes a localization innovation path with "technology empowerment + in - depth cultural exploration" as the core. By combining typical cases such as *The Investiture of the Gods Hero List* and *Dunhuang*, and interdisciplinary theories such as cultural semiotics and communication, it demonstrates the feasibility of realizing the modernization of traditional symbols through "secondary coding" and optimizing the industrial chain with a targeted audience - oriented communication strategy. The research results show that only by constructing a collaborative mechanism between the "cultural gene bank" and technical ethics can we achieve a global resonance of local values, providing a theoretical reference for the balance between the internationalization and nationalization of the Chinese animation industry.
Source: Creativity and Innovation
Author: Fang Cao
Institution: Communication University of China, Nanjing
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4410900641