Work

Marketing professionals’ adoption of artificial intelligence and its influence on marketing efficiency

Year: 2025

Type: article

Study design: Observational Study

Source: Benchmarking An International Journal

DOI: 10.1108/bij-01-2025-0005

Authors: Mohamed Ismail Mohamed Riyath, Riyad Eid

Institutions: South Eastern University of Sri Lanka, United Arab Emirates University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410903454

FWCI: 5.097

Cites: 88

Cited by: 5

Related to: 10