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Pelatihan Administrasi dan Pemasaran Produk Olahan Pangan Lokal di Kabupaten Tangerang

Year: 2025

Type: article

Abstract: There are still many UMKM actors engaged in processed food who understand about good and correct administration and marketing so that many of them close and go bankrupt due to not understanding both of these things. The purpose of this training activity is to provide understanding to UMKM actors of processed products regarding proper business administration and marketing. Participants consist of UMKM actors in Tangerang Regency. The activity lasted for one day and went smoothly. All participants were enthusiastic about following this activity until it was finished. It is hoped that with this training activity, UMKM actors of processed products who attend can understand proper business administration and marketing so that income increases and business sustainability can be achieved

Source: Dharma Sevanam Jurnal Pengabdian Masyarakat

DOI: 10.53977/sjpkm.v4i2.2485

Authors: Thina Oktarina, Rachma Nadhila Sudiyono, Winanti Winanti, Yayah Yulia, Siti Maesaroh, Sri Lestari, Yunita Rahmawati, Haniyah Haniyah, Sri Wahyuni Asnaini, Dwi Purwaningrum, Nurasiah Nurasiah, Winanda Muftia Arizqa, Rosika Nur Fajriah

Institution: Universitas Insan Pembangunan Indonesia

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Zero hunger, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4410917811

FWCI:

Cites: 9

Cited by:

Related to: 10