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Factors Influencing Consumer Acceptance of Chatbots: Evidence from Azerbaijan

Year: 2025
Type: article
Study design: Observational Study
Abstract: The rise of digital communication has prompted businesses to adopt innovative tools such as chatbots to enhance consumer engagement. Using the Technology Acceptance Model (TAM), this study investigates Azerbaijani online consumers' attitudes and in
Language: English
Open Access status: hybrid
OpenAlex ID: W4410919748
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