Work

Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104347

Authors: Zhongwei Chen, Chenlu Ji, Lin Zhang, Jianghua Zhang

Institution: Shandong University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Education of the People's Republic of China, China Postdoctoral Science Foundation, Humanities and Social Science Fund of Ministry of Education of China

Awards: G1317973488, G2330960923, G5025600125, G7706525968, G7865850370

OpenAlex ID: W4410943201

FWCI: 16.39

Cites: 39

Cited by: 12

Related to: 10