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Peningkatan Daya Saing Produk Umkm Melalui Pelatihan Fotografi Produk Untuk Strategi Marketing Kreatif

Year: 2025

Type: article

Abstract: This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.

Source: Jurnal Pengabdian Indonesia (JPI)

DOI: 10.62567/jpi.v1i1.720

Authors: Muhammad Rijal Alim Rahmat, Anang Setiawan, A. Reski Almaida Dg Macenning

Institution: State University of Makassar

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education

Open Access status: hybrid

OpenAlex ID: W4410958099

FWCI:

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