Work

Development of a Strategy for Reducing Student Clubs Switching Intention at Zhengzhou Technology and Business University in Henan Province, China

Year: 2025

Type: article

Abstract: This study examined the effects of perceived boredom, perceived dissatisfaction, perceived usefulness, experiential motivation, and switching cost on student clubs switching intention at Zhengzhou Technology and Business University, in China, with the aim of proposing effective strategies to reduce student clubs switching intent. The study mainly used numbers and statistics, collecting data from 1,458 students involved in student clubs out of 1,608 questionnaires sent out. This data was analyzed using methods like descriptive analysis, correlation analysis, and structural equation modeling to understand how the different factors are related. The study found that the key factors influencing student clubs' switching intentions include perceived boredom, perceived dissatisfaction, perceived usefulness, experiential motivation, and switching cost. Experts finally developed and validated the REES strategy, confirming its effectiveness in reducing student club switch intention.

Source: The EUrASEANs journal on global socio-economic dynamics

DOI: 10.35678/2539-5645.3(52).2025.446-457

Authors: Yankui Chu, Xiaoyao Yue

Institution: Stamford International University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4410996735

FWCI:

Cites: 13

Cited by:

Related to: 10