Five-year Strategic Development Framework for a Family-owned Educational Institution in the Province of Albay
Year: 2025
Type: article
Abstract: This study presents a five-year strategic development plan for Tanchuling College, Inc. (TCI), a family-owned educational institution in Albay, Philippines, which has provided quality education for nearly five decades. The research examines TCI’s history, achievements, challenges, and expansion in infrastructure, personnel, and programs. It evaluated the internal and external factors affecting the institution through a SWOT analysis and proposes a strategic plan to ensure its sustainability. Using a descriptive-exploratory approach, the study involved 229 respondents, including students, faculty, staff, and administrators, through surveys and interviews. The historical analysis highlighted the roles of key figures and documented milestones like program expansion and leadership transitions. The SWOT analysis identified strengths such as academic excellence and branding, weaknesses like financial constraints, opportunities including community engagement and technology, and threats related to economic factors and technological disruptions. The study utilized Resource-Based Theory, Lewin’s Change Management Model, and SWOT Analysis to guide institutional transformation. The resulting strategic plan focuses on faculty development, research, enrollment growth, external linkages, financial sustainability, infrastructure upgrades, and program quality. This research contributes to the literature on strategic planning in family-owned educational institutions and provides a model for colleges addressing modernization and sustainability challenges. The plan serves as a framework for TCI’s long-term viability and community impact.
Author: Bernadette Begornia
Institution: University of Santo Tomas–Legazpi
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4411005956