Work

Pengaruh Perilaku Keuangan, Pendapatan, Gaya Hidup Terhadap Minat Investasi Emas Sales Marketing Di Toko Mas Jawa Area Solo

Year: 2025

Type: article

Abstract: The movement of gold prices, which has continued to increase over the past year, is one of the backgrounds for this research. This research aims to determine the influence of financial behavior, income and lifestyle on gold investment decisions in the sales marketing of Toko Mas Jawa Solo Area. This research uses a quantitative approach by distributing questionnaires with a sample of 71 respondents, obtained using a saturated sampling technique. Research data was processed using SPSS, where hypothesis testing was analyzed using the t test and multiple linear regression analysis.

Source: Jurnal Publikasi Ekonomi dan Akuntansi

DOI: 10.51903/jupea.v5i2.3855

Authors: Putri Retno Yuliasari, Ari Susanti

Institution: Sekolah Tinggi Ilmu Ekonomi Surakarta

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4411008646

FWCI: 2.751

Cites: 21

Cited by: 1

Related to: 10